With its unique creative flair and state-of-the art product development facility, Key Brands has built a fine family hair care products, including its number one selling Freeze It hair sprays, mousse and gels. Our flagship brand, Vital Care, continues to have consistent positive sales growth in major retail chains throughout the United States, including CVS, Rite Aid, Walgreens, Wal-Mart, Target, Kmart, Supervalu/Albertsons and Kroger/Ralphs/Food 4 Less.

Key Brands is growing rapidly outside of the United States. International distribution of the Vital Care (hair care and skin care) and Freeze It Brands include Mexico, South and Central America, China, Europe, the Baltic countries, Egypt, the Middle East, the Philippines, Taiwan, and Vietnam.
Founded in 1974 by Linda and Harvey Vechery, Key Brands International has been instrumental in the development, launch and distribution of some of the most innovative and successful product lines in the highly competitive professional and consumer products industry.

Key Brands has the most experienced and dedicated management and employees in the personal care business with a well developed understanding of business trends, emerging opportunities, and the importance of special retail and salon trade partnerships. Key Brands is a well financed, highly rated company with an established warehousing and field sales organization to run its worldwide business.
Key Brands world headquarters are located in Irwindale, California next to the Company’s 160,000 square foot state-of-the art distribution center. It maintains the highest level of customer service and prides itself on timely shipping of all orders; providing customer-driven promotional support and efficient handling of all customer and consumer inquiries. Key Brands also maintains satellite offices in Chicago, Illinois and Bentonville, Arkansas to provide superior service to customers.
Don Sullivan is responsible for originating many of the most widely used and best-selling hair care formulas currently on the market. His innovations include pH-balanced and protein-based products, which remain industry standards. Other Don Sullivan firsts include the apple-scented shampoo and doublet protein pac treatment, as well as processing silk cocoons into liquid silk protein.

A member of the Society of Cosmetic Chemists, Don has dedicated more than forty five years to instructing hair care professionals in the science of hair care
as well as in the correct use of hair care products. He has conducted thousands of seminars worldwide.

After completing his studies in chemistry, Don moved to California in 1955. During the next five years, he followed his artistic instincts. He wrote and recorded background music for several motion pictures and starred in seven movies and more than thirty television shows.

A Hollywood friend introduced Don to Jheri Redding then President of Redken Labs and Don was catapulted into a career in cosmetic chemistry. Over those many years, Don created his own professional salon hair care companies, Unique Products and New Concepts, Inc. where he developed his apple scented shampoo and the first doublet protein pac treatment. In that time span, he worked with Vidal Sassoon as President in charge of Research and Development and Marketing of Vidal Sassoon product lines.
Advance technology using Bio Nanotechnology has allowed the creation of salt and sulfate free shampoos and conditioners with fractionalized particles averaging 20 nanometers in length. At this size, it takes 80,000 particles to equal the diameter of a human hair and at this level, the Botanisil ME-10 penetrates the interior of the hair where color molecules have been formed, either by nature or artificial hair coloring. The Botanisil ME-10 is a 20 nanometer-sized fractured silicone conditioner which functions at two new hair conditioning levels.
A new European approach to products with concentrated materials is not only functional, but Bio Nanotechnology produces greater conditioning and product performance.

Less shelf space and warehouse space. From 25% (4 to 1 concentrated) to 50% (2 to 1 concentrated) packaging size; less land fill required. Savings in freight size and weight, savings in fossil fuel consumption (diesel or gas).